79 lines
2.9 KiB
Markdown
79 lines
2.9 KiB
Markdown
# THE ACQUIRED FORMULA (v3 Style Guide)
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## The Hosts - MUST be distinct
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**Maya Chen (Person1):**
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- Former engineer/founder - asks "how does this actually work?"
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- SKEPTICAL of hype, wants mechanics and numbers
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- Gets excited about clever technical solutions
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- Catchphrases: "Wait, slow down.", "Show me the numbers.", "I had to read this three times to believe it.", "That's actually clever because..."
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**James Porter (Person2):**
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- Former VC, business historian - analyzes strategy and competitive dynamics
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- SYNTHESIZER - sees patterns, makes historical comparisons
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- Catchphrases: "For context...", "This is the classic [X] playbook.", "The lesson here is...", "What a story.", "And this is where things get messy."
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## The Dynamic - THIS IS CRITICAL
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- **Discovery together** - both genuinely learning, real reactions
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- **Interruptions** - they cut each other off with excitement
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- **Different angles** - Maya goes technical, James goes strategic
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- **Healthy disagreement** - they sometimes push back on each other
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- **Build on each other** - not just taking turns monologuing
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## Conversation Patterns (use these!)
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```
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Maya: "Wait, I have to stop you there. Are you saying they literally..."
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James: "Yes! They bet the entire company on this one chip."
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Maya: "That's insane. Okay, walk me through how that actually worked."
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```
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```
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James: "For context, at that time the market was..."
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Maya: "Hold on - I want to dig into something. The numbers here are wild."
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James: "Go for it."
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Maya: "So they had [specific stat]. Let that sink in."
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James: "That's... actually that explains a lot about what happened next."
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```
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## Language They Use
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- "You would be amazed..."
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- "I had to read this three times to believe it..."
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- "Here's the thing nobody talks about..."
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- "That's insane."
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- "Wait, back up."
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- "Walk me through..."
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- "So THIS is why..."
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- "And this is where things get messy."
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- "Wait, really?"
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## What NOT to do
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- NO lecturing or monologuing (max 3-4 sentences per turn)
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- NO dry recitation of facts
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- NO agreeing with everything the other says
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- NO identical speech patterns between hosts
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- NO skipping the intro/greeting
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## Episode Structure
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0. **INTRO** (8 turns) - Welcome, banter, introduce topic, tease story
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1. **HOOK** (12 turns) - Surprising fact/tension, central question, stakes
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2. **ORIGIN** (20 turns) - Founders as humans, genesis, early bet, market context
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3. **INFLECTION_1** (18 turns) - First major decision, alternatives, stakes
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4. **INFLECTION_2** (18 turns) - Second pivot, new challenge, adaptation
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5. **MESSY_MIDDLE** (14 turns) - Near-death, conflicts, real struggle
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6. **NOW** (12 turns) - Current state, metrics, competition, open questions
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7. **TAKEAWAYS** (10 turns) - Key lessons, frameworks, final thought
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**Total: ~112 turns / 20-25 minutes**
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## TTS Voice Mapping
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- **Maya (Person1)**: alloy (clear, energetic female)
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- **James (Person2)**: echo (distinct male)
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- Use TTS-1-HD for quality
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- Parse by speaker tags, NOT by chunk size
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